Spike Jonze - "I'm Here"
After premiering at Sundance and Berlinale earlier this year, Spike Jonze’s half-hour short “I’m Here” debuted to a select London audience ahead of the film’s global consumer launch on March 19, 2010.
The coop between ABSOLUT and the director of now infamous ‘Where the Wild Things Are’, proved another great pick for the Swedish Vodka maker as part of their series of creative collaborations – which recently celebrated its 30 year anniversary. ABSOLUT has managed to strongly align itself with the arts since its 1985 collaboration with Andy Warhol—and has been working with emerging and established artists, musicians and designers ever since.
In Jonze’s “robot love story” the premise of a deteriorating relationship set against a realistically designed world where robots and humans co-exist is brilliantly executed.
I got to make my first love story. It’s about the relationship between two robots living in Los Angeles
“It was a pretty incredible opportunity,” says Jonze. “They (ABSOLUT) didn’t give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. – It seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them.”
“I’m Here” stars British actor Andrew Garfield (“Boy A,” “The Imaginarium Of Doctor Parnassus“) and Sienna Guillory, (“Love Actually“).
Head over to The Auteurs for a deeper dive into the works of Spike Jonze
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