Given the economic current climate, it comes as little surprise that some of London’s white collar workers had the foresight to pursue alternative paths. Sebastian Vince had his Eureka moment a few years ago when he ditched his day job as an advertising copywriter and created Bread Stall. Now attracting over 10,000 customers a week, this is a bakery enterprise that is taking London by storm and is worthy of the hype.

A state-of-the-art roadside bakery, Bread Stall delivers among the finest baked goods in the whole of London. A bold statement perhaps, but the pastries are a sensation in themselves and the almond croissants alone justify the Southbound trek—as do the bevvy of delectable pizzas, breads, cakes and meat pies. Calorie counters and Atkins devotees beware: these floured treats promise to be the ruin of any restraint.