Fancy investing in some original contemporary art? Well, with the help of Mr Damian ‘formaldehyde’ Hirst and other similarly gifted artists, animators and design aficionados, Other Criteria is a shop that allows budding collectors to do just that.

With offices based in New York, Marylebone and most recently Mayfair, Other Criteria provides a different kind of space for established and emerging artists to showcase their creations; t-shirts, jewellery, photographs, posters and books being amongst the many coveted, limited edition gems that adorn the gallery-like space. It’s nothing less than eclectic, with originality scoring as the high as the quality of each exquisite bejeweled clasp, hand bound book or organic limited printed shirt. Hardly surprising though, when artists including Banksy, David Bailey or possibly Emma Bell have had a firsthand role it.

A true first for the UK, Other Criteria and its 11 strong team of contributing ‘artistes’ mark a refreshing departure away from regurgitated design aesthetics, instead dishing up a generous serving of authentic artistry that’s as affordable as it is acclaimed. It’s about art in the here and now, not designs that are here, there and replicated everywhere. Is the end for IKEA nigh?