Located in the heart of London’s West End, the Sanctum Soho Hotel is a celebration of the neighbourhood in which it stands: like Soho itself, the hotel exudes an edgy glamour, and both its design and ambience have an artsy, bohemian flair.

Accordingly, the 30 individually-designed rooms—ranging from crash pad to suite all the way up to a penthouse apartment—are anything but formulaic. Designer Lesley Purcell conceived four distinct mood schemes to meet the diverse aesthetic preferences of hotel guests at London’s Sanctum Soho ranging from sexy and masculine deep chocolate browns, to streamlined glittery silver, sensual soft pinks, and deep exotic mauves for a more dramatic and provocative edge.