Leaving city stresses firmly at the door, the Aveda Institute cuts a striking first impression and lures passers-by with the promise of head massages and herbal teas – holistic hairstyling, if you will. The interior design is smart to say the least; stylish recycled woods and metals manage to emulate a Zen-like calm, but subtly placed partitions also allow for energized stylists to bustle about without disrupting the mellower clientele.
Downstairs, Aveda’s, intimate, low-lit spa also exudes a similar calm, cool, collected ambience. Cafe del Mar sets the tone for a tuned in audience, while an organic bamboo, wood, and stone interior is further enhanced by Indian and Balinese style carvings – providing a deliberate departure from London living.
Treatments, while not exactly abundant, are expertly delivered and based on nature’s five key elements. A Signature Elemental massage provides rejuvenation for the soul, while Botanical Skin Resurfacing (Aveda’s kinder alternative to traditional microdermabrasion) is a softer, more environmentally sound way to radiant skin. Considering Aveda employs 100% wind power as its manufacturing energy source and grows its own herb garden on the roof, here is a venue that yields a conscience that’s (nearly) as refreshed as your skin.
- 174 High Holborn
- WC1V 7AA London
- +442077597355
- www.aveda.co.uk/...
- institute.london@aveda.co.uk
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- Mon-Wed, 9:00-19:00; Thu-Fri, 8:00-20:00; Sat, 9:00-18:30; Sun, 11:00-17:00
at Holborn





