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Njide Ugboma - London

While working all hours of the day and night—from my office in Brick Lane, east London has slowly and reassuringly become the center of my universe—especially when it comes to fashion, art and culture.

I’ve been to many cities, all with its own unique qualities, but east London is the place where there are always new and exciting events and grotty little fashion holes to find yourself in.

Not everyone can see the charm in this neck of the woods and the further down Mare Street you go the better the venues. Some are quintessential fashion hot spots whereas others are nice little gems that are dear to my heart. Here are some of East London’s diamonds in the rough.



About

The editor-in-chief of publication Let Them Eat Cake takes us on a tour through London’s best emerging talent.

  • George and Dragon

    George and Dragon

    Fashion loves

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    A grimy East End boozer. Luckily enough, within minutes of ordering your first pint, its charm takes over you. The kitsch décor lends itself to the edgy, artistic crowd and CD jukebox hits. The perfect place to start a night out.

  • A Child of the Jago

    A Child of the Jago

    Curiosity shop

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    You can assume stepping onto these premises will be a slightly intimidating experience. Founded by designers Barnzley, Joe Corre (responsible for Agent Provocateur) and Vivienne Westwood, the store is filled with outlandish, punk rock men’s clothing and slightly political in its message.

  • Cargo

    Cargo

    Halving the load

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    I watched the Robots In Disguise and Le Couteau Jaune play live here, and you can’t help but feel invigorated by the electro disco-crazed crowd on the sticky and broken bottle-covered floor. Sneak a peek at the original piece of Banksy art adorning the beer garden wall.

  • Rivington Place

    Rivington Place

    Publicly funded art house

    At first glance, the large, black, imposing building looks quite intimidating, enhanced by its narrow lines and angles. Inside however, a library teems with books on art, fashion and culture and there’s an atmospheric street-level café where I imagine art lovers and nouveau philosophers meet up.

  • Spitalfields Market

    Spitalfields Market

    Seek and ye shall find

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    Friday is my favourite day to visit the Spitalfields Market. It’s not the busiest day (unlike Sunday), but it’s when the odd and unusual congregate to sell, and at times, just talk and display their wares to like-minded market devotees. On popular days, musicians play in the streets and international culinary delights are available.

  • Nudge Records

    Nudge Records

    There's no school like the old school

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    A music enthusiasts dream, but if you’re anything like me, you’ll just love perusing the cover art on old ‘70s and ‘80s record sleeves. The vinyl collection spans all genres, from the modern cutting-edge to old and time-worn classics. A very fashion conscious clientele, and a nice alternative to larger commercial stores.

  • Lik Neon

    Lik Neon

    More than a movement

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    Walking into Lik Neon, I feel like I’m waking up in an electro dream. Specializing in fluro, the store is a great place for emerging designers. My favourite thing about the store are the two, very sociable, resident cats that can often be found sleeping in the window, on the counter or between the racks.

  • Beyond Retro

    Beyond Retro

    Beyond the high street

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    The blaring music and bulging racks of vintage clothes make it hard, but with a well-trained fashion eye you’re able to find what your looking for. Always busy, shoppers parade the floor in a myriad of experimental looks.

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